To underscore the use of local produce in the kitchens and restaurants of York Racecourse Lemon Zest have staged a number of successful PR stunts that range from fanciful hats made of seasonal fruit and veg to an enormous mural of a horse made entirely from food produced in Yorkshire.

Fanciful ideas turn into exceptional coverage ranging from the lead Google image attracting 2 billion clicks to in depth interviews on channel 4, BBC news coverage and front page newspaper coverage.